REMEMBER THE WHY
ART DIRECTION
SYNOPSIS
At the height of success, when the noise and distractions are at their peak, there’s only one direction to go to move forward—back to your roots. In this 3-minute film directed by creative collective ILLIMITÉWORLD, we follow the journey of an undefined hooper as he navigates the distractions from fans, haters, and moochers to return to the place where it all makes sense, the court.
In collaboration with photographer Levi Walton, we crafted a lookbook full of iconic imagery that embodies the simplicity and bold focus of the campaign.
AWARDS
AMP Awards 2023 - Best In Show
AMP Awards 2023 - Best Original Score
One Show 2023 - Sound Design - Gold Pencil
One Show 2023 - Original Music/Score - (merit award)
Cannes Lions 2023 - FilmCraft; Sound design (shortlist)
D and Ad 2023 - Sound Design & Use of Music / Audio Composition